SPASIGMA's Personality Quotient (PQ) program is a focused approach to communication that teaches professionals how to improve communication by leveraging personality-type theory. PQ participants are trained to recognize simple clues that allow them to quickly identify the most likely personality type or temperament of whomever they're interacting with. This knowledge can then be used to tailor communication in a way that corresponds to how that person naturally processes information and makes decisions. It's the closest thing a busy professional can get to X-ray vision or extra-sensory perception (ESP).

The PQ program is based on the Jung-Myers model, most commonly associated with the MBTI® instrument, the most widely used and well respected model for understanding human behavior. Mastery of the program is cultivated through in-person and virtual training, mobile apps, and daily video content. Market-leading companies worldwide rely upon the same model to improve sales and negotiation effectiveness, team building, managerial training, and career development.

The popular Jung-Myers model has great potential, but has often been effectively reduced to dated manuscripts, pop-culture quizzes, enthusiast boards and a plethora of armchair experts. SPASIGMA has curated the disparate science and available knowledge and consolidated the business-relevant information into a single, easy-to-use, powerful set of tools and training. In SPASIGMA fashion, we use leading-edge teaching techniques, modern mobile apps and entertaining daily skill-building exercises to help participants master the art and science of personality profiling.


SPASIGMA's PQ success is due to our extensive collection of subject-matter experts, technological know-how, entertainment-industry content creators and our unparalleled analytical DNA. We use practical tools and a comprehensive training infrastructure to leverage the familiar and powerful Jung-Myers Model to make it easily accessible and functional – for sales people, customer service, managers, virtually the entire organization. Those with PQ proficiency experience dramatic, noticeable improvements in their personal and professional interpersonal communication; they close more deals; and negotiate more favorable terms for themselves and their employers. They also report gaining new insight into their personal relationships and developing an improved ability to reach others across a wide range of situations.

A key component of PQ is our quick 12min and accurate (>95%) validated online personality type assessment. As part of the process, participants instantly receive feedback pertaining to what they are trying to accomplish, such as becoming more effective negotiators, salespeople or managers.


The SPASIGMA PQ Program starts with a quick and enlightening 12-minute self-identifying quiz (based on the same highly-effective questionnaire that has been taken over 40 million times worldwide and translated into over 20 languages). The first two PQ programs, PQ Level 1 and PQ Level 2, contain 30-minutes of training supported by daily 3-minute exercises that build PQ proficiency through engaging and entertaining video content.


The PQ 1.0 course familiarizes participants with the four distinct "Temperament” groups that everyone falls into. Each temperament group possesses its own set of values and desires, and its own unique communication style. Participants of the PQ 1.0 will learn to "speedread' which temperament group the people they are speaking to fall into, based on a series of observable clues.

Once a temperament group is identified, participants will be taught to tailor their interactions to appeal to whomever they're speaking with. Understanding how to read and reach each temperament group turns participants to become more effective negotiators and managers – and it also provides take-home communication skills that help to reduce interpersonal conflict in any area.


The PQ 2.0 course familiarizes participants with the 16 psychological "Types” – all of whom process information, reach decisions and communicate in slightly different ways. Participants will learn how to break the PQ 1.0 "Temperament” groups down even further, and explore the differences that exist between members of the same group.

With this in-depth understanding of type, participants will become capable of tailoring their communication styles to each individual person they meet. They will understand how to build stronger teams, how to reach and manage each member of the teams they currently have and how to negotiate efficiently and effectively with absolutely anyone.


The PQ 3.0 course familiarizes participants with the "Cognitive Functions" that are used by each personality type. Through understanding functions, participants will learn how to speedread with an uncanny accuracy, as well as how to reach different personality types across a wide range of situations (I.e. how to effectively communicate with each type in a work setting vs. In a personal setting).

The PQ 3.0 program will allow participants to truly master the art of personality profiling. By understanding which psychological processes are driving each type, participants will learn to pick up on even the subtlest of clues that give away each personality type and tailor their communication skills to an unparalleled degree – turning them into outstandingly effective managers, salespeople and negotiators.


Master the ability to quickly assess personality temperaments and types.
Identify and understanding key values, motivations and preferred communication styles of each temperament and personality type.
Learn to tailor and adapt your approach for types that differ from your own
Reach agreements quickly and painlessly by learning to "speak the language' of other types and temperaments.
Learn to communicate in a manner that is accessible and intuitive to the people with whom you interact.
Extend your understanding of PQ to both professional and personal relationships.


Negotiations and Sales

Understanding PQ - the values, motivations, and preferred communication style of others – gives you the strategic advantage you want to be successful in negotiation and sales or purchasing. SPASIGMA's PQ program provides you with the training and tools you need to fully comprehend and take advantage of the power of PQ.

Quickly establish a personal relationship with the other party.
Identify what type of information the other person is looking for.
Call upon your understanding of how the other person processes information and makes critical decisions.
Pick upon subtle clues that uncover the other person's desire for closure.
Understand what the other person views as the most important criteria for a successful negotiation.


Understanding PQ is a critical component to building a powerful and productive team. Leaders with PQ training are quick to pick up on:

Each individual employees' strengths and potential blind spots.
What each employee needs in order to experience career satisfaction and success.
The most effective ways to engage, motivate and retain each employee.
The best way to communicate with and provide feedback to each employee.
How their own personality type affects their employees' success.


Teams that achieve an optimal PQ balance experience greater effectiveness and efficiency and reduce HR challenges.

SPASIGMA PQ training will help balance your team by revealing:

The strengths and potential blind spots of each individual team member.
The preferred communication styles of each individual team members.
The most effective methods of reducing interpersonal conflict amongst team members.
How the team leader can capitalize on members' strengths and mitigate blind spots.
How to help team members appreciate PQ diversity and learn to use their differences to the team's advantage.
What the strengths and potential blind spots are for the team overall.
Which types of team members should be added to compensate for desired traits or tendencies that are not currently represented on the team.
What types of team members should be added to compensate for desired traits or tendencies not currently represented on the team?
Which strategies will help the team – even virtual teams - be most productive and successful.